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IAB: Metrics and Methodology
The IAB Media Measurement Task Force provides the standards the net uses for measurement.
Measuring the Success of Your Website
Compansion site to book which includes many resources on web metrics and analytics.
Vital Web Stats... And More
Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst.
Web Analytics Move Across the Enterprise
The web has become a critical online artery for many enterprise business activities, but the analytics applied to Web-based computing have not kept pace with the real world, multichannel environment of most companies.
Counterpane: Log Analysis Resources
Info aimed at detecting intrusions, but also good general "analysis" tips.
Website Publisher - Traffic Analysis Primer
Primer on traffic analysis covers types of tracking programs and uses for the information they provide.
Drilling Down the Customer
By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such as Media Metrix or Nielsen//NetRatings.
Customising Your Logfiles
Tutorial from: Apache Week
Web Analysis Tools in Transition
With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die.
Webmonkey: e-business: Tracking Tutorial
A simplistic guide to web tracking and measurement. Good beginner spot.
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